If you are a blogger, did you know that there is so much you can do with your blog to get more readers? Here are some of our tips to repurpose your blog content.

Use small pieces of your blog for other content.
If you are promoting your blog on social media, which we highly recommend, taking short pieces of information and using them for social media posts can help drive people back to your blog. Consider it a slight tease to get people to visit your blog. Use this content for

  • Instagram
  • Facebook
  • Twitter
  • Pinterest
  • Google My Business Posts

Use your blog in different formats.
If you have been blogging for a long time, you have a lot of content to offer to your readers. Why not repurpose that content in other formats such as a YouTube video or podcast? Digital marketing has allowed us to create content in various formats. Using different formats for your content can help reach a diverse audience. Try getting in front of a camera and talking about your content to your viewers for an Instagram live session. Have the subject of one of your blog posts be part of a podcast and talk more in-depth about the subject. Have a Facebook live event and do a question and answer session. The ideas are endless!

Create helpful resources.
Turn your blog posts into helpful resources for people. If you write about a specific topic, take all that information and turn it into an e-book. Or create an online course for people to learn about the subject. Creating helpful resources like this can also be another form of income if that is something you desire to do.

Repurposing your blog content is a great way to get more eyes on what you are trying to sell. At Keep It Real Social, we are big fans of small businesses having blogs as part of their website. A blog helps with keyword searches, shows your audience that you are knowledgeable about your industry, and provides you with content to repurpose on other digital platforms.

Don’t have time to start and manage a blog? Reach out to Keep It Real Social, and we can create one for you and manage it on your behalf!

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