by Sommer Poquette | May 29, 2024 | Email Marketing, Facebook Marketing, Google My Business, Instagram Marketing, Marketing Strategy, SEO
Growing up, going into Downtown Petoskey was a big deal. We would go to the pharmacy, the JCPenny on the corner for our clothes, Ben Franklin’s for craft supplies, visit Jespersen’s for Pie and walk the streets window shopping. Sometimes, I could convince...
by Sommer Poquette | May 13, 2024 | Content Marketing, Email Marketing, Facebook Marketing, Instagram Marketing, Small Business
Summer is on its way, and to help small businesses get a jumpstart on their social media planning, we’re thrilled to present a guide to upcoming summertime holidays and celebration days. We include suggested hashtags, innovative social media content ideas, and...
by Sommer Poquette | Jan 3, 2023 | Email Marketing
Your sales lead list is your most important marketing tool. The people on the list gave you their contact information. That means they already have some knowledge of your business and interest that is compatible with your products or services. It makes your job easier...
by Sommer Poquette | Nov 11, 2022 | Email Marketing
‘Tis the season for shopping, and as a small business, a well-designed holiday email marketing campaign is critical for maximizing sales. First, we’ll look at why email marketing is so important. Then we will give you ideas you can implement in your own holiday email...
by Sommer Poquette | Apr 12, 2022 | Email Marketing
It may not feel like it in Northern Michigan just yet, but spring is here! Spring is also a great time to look at how your business sales are going, since it is close to the start of the second quarter. If you are looking for creative spring-themed ideas to help boost...
by Sommer Poquette | Mar 10, 2022 | Email Marketing
Email marketing can be such a powerful tool for communicating with your customers. If you are using a marketing platform such as Mailchimp or Constant Contact and you aren’t getting the return you would like, consider doing these five things: Resend emails to...
