Facebook Ads and/or Boosted Posts?

by Sommer Poquette | May 27, 2020 | Facebook Marketing, Social Media Tips

Advertising your business on social networking sites is a smart investment, but there are tons of advertising choices online today. All of the options can get confusing, especially if they seem similar, which do you choose? Let’s compare Facebook ads and boosted...

How to Choose Which Type of Facebook Ad to Run

by Sommer Poquette | May 20, 2020 | Facebook Marketing, Social Media Tips, Target Market

Now that you know how to get started with your first Facebook advertising campaign and the benefits of using Facebook ads to reach your target market, it’s time to learn about the 6 most commonly used Facebook ads and how to choose which one is best for your...

Facebook Ads for Beginners

by Sommer Poquette | May 19, 2020 | Facebook Marketing, Social Media Tips

I’m a fan of social media advertising because it has proven itself over the years to work for my own business and for my clients. To me, it should be a necessary part of your marketing budget and efforts. If you’re nervous about investing the money on...

Small Business Tips for Marketing During COVID-19

by Sommer Poquette | May 1, 2020 | Email Marketing, Google My Business, SEO, Social Media Tips

As a small business owner, I understand how important it is to be found online, especially during these times. It is important to stay relevant, to be seen, but to also help others and be compassionate about their situation and what their small business is going...

Keep Your Brand Light Burning

by Sommer Poquette | Apr 15, 2020 | KRS-News, Marketing Strategy, Social Media Tips

4/1/20: Social Media Marketing through a Pandemic with Sommer Poquette 4/15/20 Local SEO an Overview with Sommer Poquette “Keep the brand light burning, because the cost of snuffing it out for the rest of 2020 and then trying to reignite it next year is...

Let’s Talk About User Behavior And What It Has To Do With SEO Rankings

by Sommer Poquette | Mar 31, 2020 | SEO, Social Media Tips, Target Market

The best SEO campaign and high rankings won’t help you if you don’t take user behavior and preferences into consideration. It starts with things as simple as what keywords and phrases you choose to rank for. If you pick something that your ideal customers and client...