by Sommer Poquette | Jul 8, 2021 | Content Marketing, Social Media Tips, Website Development
If you own a retail store where people come in and purchase from you, you may think that there is no reason for your small business to have a blog. I challenge you to rethink this. Having a blog and staying active on it can bring in more customers to your business....
by Sommer Poquette | Jun 16, 2021 | Content Marketing
If your small business has a big event or major announcement, sending out a press release can be an excellent way to get the word out. A press release is an official statement delivered to the media that provides information on a major announcement or event. A press...
by Sommer Poquette | Apr 29, 2021 | Content Marketing, Instagram Marketing, Social Media Tips
If you are a marketer, you understand the importance of using visual materials to grab a customer’s attention. About 90% of the information a person receives daily comes from visual perception. Visual materials are significant when it comes to promoting on...
by Sommer Poquette | Apr 22, 2021 | Content Marketing, Website Development
If you are looking to start a blog, or if your current blog isn’t getting you the results you want, you may be leaving out some essential steps. Believe it or not, there is a science to creating and getting more eyes on your content. Here are six things you should...
by Sommer Poquette | Mar 4, 2021 | Content Marketing, Email Marketing
Are you looking to step up your online marketing? Have you considered adding a blog to your website? Blogging is a form of copywriting that has grown to become a major part of online marketing. Blogging is not the only form of copywriting, however, so let’s take a...
by Sommer Poquette | Sep 15, 2020 | Content Marketing, Marketing Strategy
When using social media to drive traffic, it’s essential to recognize that some activities provide short-term, quick bursts of traffic while others work longer. I call this the short-tail and long-tail, and they’re both different strategies with different...
